#317: Behind the scenes of I AM HUMAN
“I wanted to convey to my audience that I'm not just about only evidence-based things. There's other things that I'm interested in, like spirituality and even just some personal development things that may not necessarily have been studied formally yet. And that's why I decided to open up my brand to include other topics including spirituality and personal development because they're important to me because I started to feel a little bit confined and restricted as ‘Veggie Doctor’.” –Dr. Yami
In this episode, we replay Dr. Yami's appearance on the "Mics to Millions" podcast, hosted by Sam Brake Guia. Dr. Yami discusses her transformative journey from the original "Veggie Doctor Radio" to rebranding as "I Am Human." Dr. Yami delves into the motivations behind her podcast rebranding, the challenges of balancing her career as a pediatrician with podcasting, and her strategies for expanding her listener base. The episode offers valuable insights into overcoming technical hurdles, leveraging social media for promotion, and securing high-quality guest appearances. Dr. Yami's story is a testament to the power of consistency and the courage to embrace change, providing inspiration for both aspiring and seasoned podcasters.
Thank you so much to Mics to Millions for allowing us to share this behind-the-scenes interview with you all for I AM HUMAN.
Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast sharing interviews with top-tier hosts and solo episodes to help you grow your health and wellness podcast.
Discussion points:
(0:00:00) Thank you’s and shout-outs for seven great years!
(0:02:11) Dr. Yami on Mic to Millions podcast - the journey to I am Human
(0:11:35) Reaching 10K downloads
(0:16:38) The “Chicken to Chickpeas” TedX talk
(0:20:56) Rebranding the podcast
(0:26:07) Monetizing and expanding I am Human
(0:31:07) Impact of podcasting on pediatric practice
(0:33:52) Securing bookings on other podcasts
(0:37:06) Tools for recording
(0:39:30) Pitches and what Dr. Yami looks for - sharing value, not selling products
(0:44:00) What makes a successful podcast?
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Dr. Yami
Board-Certified Pediatrician, Certified Lifestyle Medicine Physician
Dr. Yami is a board-certified pediatrician, certified lifestyle medicine physician, national board-certified health and wellness coach, author and international speaker. She is a passionate promoter of healthy lifestyles, especially the power of plant-based diets for the prevention of chronic disease. She hosts the popular podcast I AM HUMAN (formerly Veggie Doctor Radio) which boasts listeners from 98 countries and more than a million downloads to date. She is a fellow of the American Academy of Pediatrics, a diplomate of the American College of Lifestyle Medicine, has a certificate in plant-based nutrition and is a certified Food for Life Instructor. Dr. Yami owns Nourish Wellness, a pediatric practice in Yakima, Washington where she lives with her husband and two sons. Her book is called “A Parent’s Guide to Intuitive Eating: How to Raise Kids Who Love to Eat Healthy”. You can learn more about Dr. Yami at DoctorYami.com.
The information on this blog, website and podcast is for informational purposes only. It is not meant to replace careful evaluation and treatment. If you have concerns about your or your child’s eating, nutrition or growth, consult a doctor.
Episode Resources:
Chicken to Chickpeas TedX Talk
Sam Guia LinkedIn