#102: How Understanding Generations Can Add Value to Your Life
“To convey to each generation a message of wellness, we need to craft the message to them in a way that will connect with their core values. ” -Chuck Underwood
Chuck Underwood is a pioneer in the field of generational studies and I am so grateful for his work. I was vaguely aware of the significance of generations through my studies in psychology, but after hearing him present at the Yakima Town Hall early 2020, I was strongly impacted by what I had learned. Understanding generations is not only important, but it can bring so much value to our lives, first by understanding our own generation, but then by understanding the generations of those around us.
In this episode of Veggie Doctor Radio, I have an interesting conversation with Chuck Underwood about generations and why we should learn more about them.
We discuss:
What is a generation and how it is defined
How understanding generational differences help us in our lives
How generational studies can be applied to healthcare and wellness
The current generations in America and what shaped their health habits
How we can use understanding of our own generation to improve our lives
How the coronavirus pandemic may influence the upcoming Generation Z
What he wishes more people knew about generations
The personal habit he is most proud of (it’s a tear jerker!!!)
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Chuck Underwood
More about my honored guest:
Chuck Underwood is one of the half-dozen people who pioneered and then popularized the field of generational study and, with it, generational business strategies. More than three decades of fulltime research and application. And his original principles are a permanent part of this discipline.
He is consistently evaluated by audiences throughout America, Canada, and Europe as the world’s best presenter of generational strategies.
His 2018 book is the most comprehensive presentation of generational business and personal-life dynamics ever published and is entitled America’s Generations In The Workplace, Marketplace, And Living Room
Chuck is the star of the PBS national-television mini-series America’s Generations With Chuck Underwood, the first such series in the history of national television.
He is the founder and principal of Ohio-based generational consulting firm The Generational Imperative, Inc.
He consults and trains business, government, education, religion, and other institutions on a full list of generational strategies. And he has pioneered breakthrough programs in Generational Behavioral Healthcare Strategy and single-generation leadership training.
You can learn more at: www.genimperative.com
The information on this blog, website and podcast is for informational purposes only. It is not meant to replace careful evaluation and treatment. If you have concerns about your or your child’s eating, nutrition or growth, consult a doctor.
Call to Action —> Learn more about your own generation’s strengths and weaknesses.
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